
Krista Gromalski
Co-Founder
Krista is the primary contact on most Heron’s Eye projects. She enjoys discovering our clients’ goals and strategizing toward optimal solutions. Outside the office, Krista likes to hike, kayak and bike, and to spend time with family.
Krista earned her B.A. in Communications, with a concentration in Interpersonal and Organizational Communications, from Wilkes University, and has worked in the public relations and journalism fields for more than a decade. She is currently pursuing her M.A. in Sustainable Business and Communities at Goddard College.
Krista has served on the Board of Directors of the Pike County Chamber of Commerce, Black Bear Film Festival and Grey Towers Heritage Association. She is currently a Board Member of the Delaware Highlands Conservancy and has chaired its Outreach and Development Committee. She also serves on the PA Land Trust Association’s Editorial Advisory Board.
E-mail: krista@heronseye.com
Phone: 570.647.6407
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Sandy Long
Co-Founder
Sandy is behind the scenes anchoring every Heron’s Eye project, and behind the lens gathering many of the artful images that stock our digital photo bank. Her affinity for finding the heart of a story helps our clients realize their most effective messaging. Her writing, photography and personal vision are influenced by her interaction with the natural world. She is a writer, photographer, poet, gardener and musician who also enjoys hiking and kayaking.
Sandy earned her B.A. in English, with a minor in Communications, from Wilkes University, and worked in publications, recruitment and marketing at College Misericordia prior to serving as Director of Marketing and Alumni at Luzerne County Community College for 10 years. Sandy is a nationally published poet, a New York Press Association award-winning reporter and columnist and frequent contributor to news and lifestyle publications.
Sandy has served on Lacawac Sanctuary’s PR Committee and is a Board Member of the Black Bear Conservatory of Music.
Sandy’s pal Buddhawg [boo-dog] is our official office greeter! His passion for the great outdoors is endless (unless the sound of thunder reaches his sensitive ears!). Adopted from Dessin Animal Shelter, this sweet and adorable guy has blessed our lives with his enlightened nature.
E-mail: sandy@heronseye.com
Phone: 570.647.6406
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Beetle (aka “Beets”)
Co-Hound
Beetle is a recent addition to the Heron’s Eye team. She’s a veteran hiker despite the pins in her hips — the result of an early encounter with a car before we met her.
Beetle’s persistence and tenacity inspire us to get the job done whatever it takes, and her cuteness keeps us smiling!
Partners

W Design Group
Heron’s Eye Communications maintains beneficial partnerships with a variety of creative professionals — photographers, printers, videographers, web developers and graphic artists. We frequently partner with W Design Group — led by Creative Director Dorene Warner — to bring the visual aspect of our projects to life. For more than 17 years W Design has helped clients to position themselves for success through award winning digital and print design.