The Settlers Inn is a historic mission-style lodge in the Pocono Mountains of northeast Pennsylvania. Proprietors Jeanne and Grant Genzlinger wanted to more fully express the farm-to-table tradition and Arts and Crafts philosophy upon which their unique style of hospitality is based. Heron’s Eye provided a variety of services and deliverables.
- PR and outreach that resulted in ongoing earned media coverage.
- Website, e-newsletter and rack card content.
- A suite of custom tours to help guests navigate local back roads and trails.
Jeanne and Grant remain true to their mission: “to create a handcrafted and memorable hospitality experience for each guest.” Our job was to convey that mission through The Inn’s outreach materials.