Van Gorders’ Furniture is a fourth-generation family-owned business offering unique rustic-style brands that reflect the natural beauty of the Lake Wallenpaupack and Upper Delaware River regions of the Poconos and Catskills. Proprietor Scott Van Gorder wanted to better showcase what is special about his business.
- Heron’s Eye managed the company’s re-branding process.
- Created a consistent marketing message.
- Introduced targeted television advertising.
- Developed a social media editorial calendar.
- Conducted staff interviews to define the buyer’s journey and develop content.
- Manage Facebook, Pinterest and Google+ pages.
- Implemented a monthly 80th anniversary Facebook contest during 2016.
- Introduced Facebook boosts and ads to promote the contest.
- Added a mobile responsive e-newsletter and blog into the marketing mix.
As a result, Van Gorders’ “weathered the recent economic downturn with vigor.”
The business celebrated its 80th anniversary during 2016. In 2014, they opened a third large showroom on Route 2001 in Milford, PA in addition to the flagship store in Honesdale, PA and the Lake Region location on Route 6 just outside of Hawley, PA. Each showroom is managed by one of Scott’s, and his wife Beth’s, three sons: Derek, Dylan and Max.
