Van Gorders’ Furniture is a family-owned business offering unique rustic-style brands that reflect the natural beauty of the Lake Wallenpaupack and Upper Delaware River regions. Proprietor Scott Van Gorder wanted to showcase what is special about his business.
- Heron’s Eye managed the company’s re-branding process.
- Created a consistent marketing message that reflects the natural landscape.
- Introduced targeted television advertising and an e-newsletter into the marketing mix.
As a result, Van Gorders’ has weathered the recent economic downturn with vigor.
We’re reaching out to an expanding customer base in ways that we did not understand before, says Van Gorder.