Photo by Sandy Long of NACL Theatre's The Weather Project. Heron's Eye Communications provided social media and public relations services.

The Weather Project

NACL Theatre’s The Weather Project was a year-long community collaboration culminating in a massive outdoor performance, which followed a group of inquisitive young science students on a Wizard of Oz-like journey to a land where folks are feeling the deep effects of climate change, and the solution is perhaps one of the simplest.

Throughout planning and rehearsals, NACL needed to engage people in a dialogue about climate change and keep them updated on development of the performance.

  • Heron’s Eye established Facebook and Twitter accounts for The Weather Project.
  • Built a social media following.
  • Populated social media channels with engaging content.
  • Curated the online dialogue.
  • Implemented a public relations campaign to promote the performance.
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Monroe County Open Space Needs Assessment Next Steps to Continuing Success made the case for continuing to fund Monroe County PA's successful open space initiative, which has protected more than 12,000 acres since 1998. The county garnered at least $2 for every $1 it invested in open space.

Sprawl Hits Your Wallet

A decade after Monroe County PA invested $25 million in open space protection, a renewed financial commitment was needed for continued conservation.

Heron's Eye worked with The Nature Conservancy and the county's Open Space Update Committee to develop the Monroe County Open Space Needs Assessment: Next Steps to Continuing Success. The document:

  • Made the case that open space conservation is a smart solution to reduce the cost of public services that often accompany development.
  • Highlighted success stories made possible by the county's initial investment.
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Bring the Outdoors Inside at Van Gorders' Furniture near Lake Wallenpaupack and in Honesdale PA. A family-owned local business featuring Made in the USA brands that use sustainably harvested wood and furniture made by local artisans.

Bring the Outdoors Inside

Van Gorders' Furniture carries unique rustic-style brands that reflect the natural beauty of the Lake Wallenpaupack and Upper Delaware River regions. Proprietor Scott Van Gorder wanted to showcase what is special about his business.

  • Heron's Eye managed the company's re-branding process.
  • Created a consistent marketing message.
  • Introduced targeted television advertising into the marketing mix.
  • Developed a social media editorial calendar.
  • Conducted staff interviews to define the buyer’s journey and develop content.
  • Manage Facebook, Pinterest and Google+ pages.
  • Implemented a monthly 80th anniversary Facebook contest during 2016.
  • Introduced Facebook boosts and ads to promote the contest.
  • Added a mobile responsive e-newsletter and blog into the marketing mix.
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