People in the Delaware River Watershed showed their support for water conservation by taking a quick and easy online pledge to help protect lakes, rivers and streams from pollution.
The pledge was part of an online educational resource called Clear Choices Clean Water: My Delaware River, an easy-to-use interactive website with suggestions everyone can implement to conserve water.
Those who pledged “put themselves on the map” to see the impact of their actions on nearby rivers and streams, and to see what actions their neighbors were taking to protect clean water.
Working in partnership with the Delaware Highlands Conservancy land trust, Heron’s Eye:
- Handled social media outreach to increase pledges.
- Executed a pre-established editorial calendar.
- Used engaging original and provided content.
- Shared partner content.
- Provided public relations services.
- Generated hundreds of pledges during early 2016.
Clear Choices Clean Water: My Delaware River was a cooperative effort among the Delaware Highlands Conservancy, The Nature Conservancy, Wildlands Conservancy, Pocono Heritage Land Trust, and the Brodhead Watershed Association.
It was supported by funding from the William Penn Foundation and by the Community Conservation Partnerships Program Environmental Stewardship Fund under the administration of the Pennsylvania Department of Conservation and Natural Resources, Bureau of Recreation and Conservation administered through the Pennsylvania Environmental Council’s Pocono Forest & Waters Conservation Landscape Conservation Assistance Program.